If you use HubSpot to grow your business but are confused with certain steps, then the best group of people you can reach out to are the HubSpot partner agencies. These agencies provide a direct shortcut to all the HubSpot tools and services at an affordable price. If you are a newbie, then finding the right agency for you might look intimidating.
HubSpot partner agency. What do you need to know?
HubSpot partner agencies are ranked on the basis of their performance and how much business they bring business to HubSpot. The tier goes from ‘diamond’(highest rank) to ‘new partner’(beginning rank), on the basis of their rank depends the service of the agency. In short, higher the rank better the service that will increase revenue of your company as well as help in lead generation.
Types of HubSpot partner agencies
There are various types of HubSpot partner agencies, these depend upon the type of work they do. While some just provide insights but not actually do anything to take up certain projects on your behalf. Let’s dive in!
- Executors : these agencies work on a given project, therefore they do not help formulate your company’s strategy. They simply follow orders. In most cases, this is an option for companies with a well-built team, but who want a specific agency for a specific project.
- Consultants: A consultant is more of an advisor. They tell you if something is wrong so that you will be able to see the results you wanted. Instead of working on a problem until it is solved, they usually recommend solutions you can implement instead. It is best to use these types of agencies if you already have a strategy but would like external unbiased advice before implementing it.
- Partners: they are a combination of executors and consultants. They work in both areas. These agencies help to develop strategies and work on them as well.
- Specialist: these agencies have proficiency in certain areas, they might have knowledge of tools other than HubSpot but might not work properly with it.
- Generalist: apart from HubSpot, they have a proficiency in other tools as well.
With that being acknowledged, lets see the
Checklist which will help you pick up the right HubSpot partner agency.
Caters your need
Look up the HubSpot directory to find out about different HubSpot partner agencies on the basis of their rankings. Verify if they cater all your needs and compare the pricing plan of the agencies. With the help of the HubSpot directory you can see their HubSpot experience and also their experience in the specific industry.
Figure out the success rate of the industry
You need to know a firm’s success rate before committing your resources to them because you don’t want to invest a lot of money just to get modest results. It is easy to promise great things such as better lead generation or higher traffic capture, but if you look at the HubSpot graphs on each agent, you will find out if they have a dedicated and well-organized team.
Possession of certain certificates
Obviously, they are a HubSpot partner agency so they possess the certifications. But do they have the certificates that will cater your needs? That is something you should read about in their site before further moving on. Also ensure that the certificates are up-to-date as HubSpot keeps including new features every now and then so it is crucial that the company is using the updated technology.
Check if they follow the same plans
If you are looking for an agency to improve your sales in order to increase lead generation then it is important to see that the agency you are considering already has done or worked with the same HubSpot plans as you. This will help you figure out if the agency can guarantee that they will give you the desired results.
Go through their social platform performance
Read their reviews and what kind of feedback they receive. Check how actively they respond to criticism or good reviews. This will help you understand how do they deal with their customers which will in turn help you decide if you want to work with them
Lastly, interview them.
Set up a meeting with them, be transparent about your expectations and your aims. Ask if you have any questions for them or how their company will help you reach where you want.
Few words.
Agencies aren’t the same, they all differ from one another. It depends on how thoroughly you investigate the agencies you are considering to work with. You need to know about your needs and talk to the potential agencies to work with them.