When formulating a plan which will gather potential leads to your website, you need to ensure that your advert is captivating, there are a lot of ways to do so and this process of gathering leads to your website is called inbound marketing.
Inbound Marketing V/S Outbound Marketing
Which One Is More Apt In Today’s Market?
Inbound marketing is more of a pull-in marketing method. In this, customers are attracted towards the products by their own research.
On the other hand, outbound marketing is a push out marketing method. Under this the products are being reached out and exposed to their customers without them even asking for it.
| Inbound marketing | Outbound marketing |
| Magnetic form of marketing | Interruption form of marketing |
| Focuses on visibility so that potential leads can seek out to them | Focuses on renting attention of potential leads at large with hopes that they will gather leads. |
| Viewers are attracted to the site as it helps them to find a solution to their query. | Intervenes with the activity of the viewers by advertising their product |
| Due to the client interactive system there is ongoing conversation with potential leads | More of a one sided conversation |
| Examples : social media, blogs, e-books etc. | Examples: billboards, spam callings, ads while watching something and more |
Who Is The Winner Here?
Using traditional marketing in this generation would not be effective. With proper and precise strategy of inbound marketing, the company could increase their revenue way more than that with traditional marketing as it provides the readers exactly what they are looking for.
So the obvious winner here is inbound marketing. In order to make it 100% effective it is necessary to use proper implementation tactics and the best tool out there to improve brand recognition and increase brand awareness is HubSpot.
What Is HubSpot? Why Is HubSpot Being Used At Large?
HubSpot is a CRM software which was launched in 2006 with the aim of helping and providing guidance to their clients to execute their inbound marketing strategy. It does so with the help of different services such as marketing services, sales services and customer service. Clients can opt for services which they want to use in order to excel their business. A company can gather leads, convert viewers into leads and increase the ROI with the help of HubSpot. it does so by bringing different functionalities such as marketing, sales and services all on one platform which makes it easy to access. It also provides data and metrics which help the company to analyze their sales and take next steps to improve sales.
HubSpot Features
Marketing hub
Marketing hub stores all the relevant information on one platform which reduces the hassle of looking into different files and documents.
It will also provide you with resourceful information which will help you to create the content the audience wishes to seek.
One of the service of marketing hub is that it will help you determine which advertisement prospect get more viewer attention
It also provides the service of storing data in bulk and the ability to view individual leads integrated data.
Sales hub
One of the services of Sales hub is that it formulates a customized plan which ensures that your sales team perform quicker and outline their prospects process.
It also helps to remove the unorganized data and input that into one easy to use platform. So instead of decluttering information your sales team can focus on something more important- leads.
Service hub
A software to support your service team while they support your clients. It offers a full suite of tools that make service delivery easier, more seamless, and more transparent.
It includes setting up intake channels, scheduling meetings, live chat implementation, ticket automation ETC which gives one unified view of all the customer interaction.
In economics it is said that ‘customer is the king of the market’ so keeping up and solving the queries of potential leads must be the top level concern of any company.
Now Why Use HubSpot?
- It aligns all activities in one place so there is no hassle or confusion while analyzing reports.
- The community of HubSpot is very welcoming, when starting new at HubSpot the community helps you to learn about the best practices for inbound marketing
- It helps you to focus on every area of your business and not only sales.
- It manages marketing easily as it provides tools to create blogs, articles and SEO management.
- Room to expand, once you purchase a tool it’s not like you have to stick to that plan, HubSpot allows you to upgrade your plans or purchase other plans.
Final Thoughts
When it comes to inbound marketing, sure there are a lot of platforms to help improve inbound marketing strategies but HubSpot is CRM software which provides everything under one platform, its interface is user friendly and teaches the basics and the best strategies to excel and formulate plans.