In a competitive marketing field where every business desires to promote its products through inbound marketing and sales promotion, it is very ideal to choose a software which accommodates It is a company that sells software designed for inbound marketing to bring in more qualified leads, align the sales and marketing teams, provide a better customer experience and overall boosts your ROI(return on investment)every need of its customers. Yes, there are plenty of excellent software which does so but there is a reason why HubSpot is referred to as an expert when it comes to inbound marketing.
What is a HubSpot?
If you are completely new to the world of market and hear the word HubSpot let me tell you that it isn’t a spot for hubs. Was that too wordy? Let me simplify it.
HubSpot is a CRM software that helps your company to promote and increase sales by helping you work on inbound marketing strategies.
With that being said, I now welcome you to HubSpot!!
What does HubSpot provide and what is their aim?
One word, SERVICES. HubSpot provides you with the services which will help your company get better in every aspect required, which is also their aim.
Following are the services offered by HubSpot: 1. Marketing services
2. Sales services
3. Customer services
4. CMS
Yeah, don’t worry I am not going to leave you with only the name of the service I’m going to elaborate on each one of them.
1. Marketing services
It makes the lives of your marketing teams a lot easier. This particular feature of HubSpot will help to generate traffic to your website and also turn the visitors into potential qualified leads.
It does so with the help of the following features:
- Blog and content creation tools
- SEO tools
- Social media planning and nurturing
2. Sales services
The goal is to help your sales team close better deals, effectively and quickly. It helps the team to view how many leads they visited their site, when a prospect opens their mail and more.
Some of the tools they use to achieve desired results:
- Email sequencing
- Scheduling meeting
- Reporting dashboards
3. Customer services
This feature helps your team help their clients. satisfied customers that is the basic look out of every business. With the help of the service hub feature of hubspot your service team can deliver service more seamlessly. The conversion with your clients is more transparent and easy.
Tools of service hub for better service:
- Email templates
- Canned snippets
- automation
4. CMS Hub
Websites play a huge role in generating traffic and capturing leads and in order to do that, the content present on the website must be captivating. With the help of CMS hub you can manage and automate the content accordingly.
Some of the CMS features:
- Speed
- Top tier security
- Data management.
Setting up HubSpot.
Once your company has visuals on what they want to achieve using HubSpot they can set up an account. After that you may start by setting up a contact and further learn phone and email integration with HubSpot and also learn all the services you wish to use.
HubSpot is really useful if you have adequate resources and time, I would recommend HubSpot as it gives promising results.