HubSpot CRM is a software that contains multiple tools with extraordinary features on a single ready-to-use platform. This CRM aims at simplifying your entire pipeline strategy. In April 2020, the CRM platform launched a new service called the Content management system or the CMS hub.
Think of the CMS hub as a website builder like WordPress or SquareSpace. CMS provides you with the means to create a successful website. In this blog, you will read about how HubSpot CMS stands out from the rest making it a diverse and robust tool.
What Is HubSpot CMS?
Just like any other website builder, the CMS hub helps you to build your very own website but it manages your website better than the rest. It is built to deliver security, speed, scalability and connects the website directly to your HubSpot sales and marketing platform to manage things in a proper flow.
Features Of HubSpot CMS
Here’s a list of features that might compel you to choose HubSpot CMS as your content management platform:
1. Built in SEO
SEO rankings are very important to ensure your page is attracting traffic. The HubSpot CMS comes in with a built-in SEO tool which eliminates the use of third party plug-ins. It makes suggestions which you could include in your website in order to be in the top results
2. CRM Integration
When you purchase the CMS plan, you get access to the other HubSpot platforms as well. This makes your content management easier as well as you can schedule post your content with the help of social media schedule post. This feature helps you effectively control and track down the performance of your page and content.
Apart from this you can as well sync your contacts with HubSpot CRM making it easier to analyse their behaviour and take actions accordingly.
3. Cost Effective
HubSpot Price plans might be on the higher side but the investment would be justified. If you compare HubSpot CMS and wordpress, you are more likely to say it’s cheaper to use wordpress. But in the long run, you would need to purchase additional third party tools to get maximum benefits from wordpress. This isn’t the case with HubSpot CRM though, all the necessary tools are already included in your plan.
In short, it is ideal to use HubSpot CMS as it’s not only cost effective but also economical.
4. SSL Encryption
Securing your website from malwares and viruses is pretty important as they might cause your website to crash or be decrypted. Usually, it would cost around $20-40 to get the SSL certificate with other CMS portals. But, HubSpot CMS plans come with a built -in SSL certificate which protects your website and improves the search engine ranking.
5. HubSpot Marketplace
HubSpot marketplace is a platform which includes a lot of templates, apps, themes and modules. You get access to this along with the HubSpot CMS which you can use to elevate your website designs and make it more attractive.
Not only that, a security check is conducted before being published officially. This is done to ensure the clients that their content is protected and ease their worry.
Reasons To Choose HubSpot CMS
Before using any tool it is necessary to know the advantages and loopholes. Let us first see what are the advantages of using HubSpot CMS
1. Unified Publishing
In HubSpot all the publishing tools are merged together to provide one single compact publishing tool. This allows you to edit, test and integrate your content before publishing it and simplify your marketing stack.
2. Default Responsive Templates
HubSpot uses a drag and drop tool which is responsive by default. You can edit and customise templates from any device without hampering your experience. Without any coding knowledge, you can create interactive designs.
3. Smart Content
The smart content feature of HubSpot allows you to customize the site CTA on the basis of client persona available to you. This is one of the important features of HubSpot.
There are various aspects on which the rules of personalization are based. For example: List membership, Ads source, device type, preferred language, lifecycle stage and so on.
4. Built in Security Feature
Websites like WordPress and squarespace require external purchase of security mods, but in HubSpot CMS it is present by default. In HubSpot CMS you not only get the SSL certificate but also HubSpot CDN which manages the influx traffic and security through obscurity which is rarely found in CMS.
HubSpot CMS Loopholes
There are certain limitations to HubSpot CMS as well. Here are few of them:
1. Recovery And Backup
It does not save version history of content which so far is the biggest con of HubSpot CMS.
2. Dependency
Being a single ready to use platform, you entirely depend on it for every step and that involves learning about every feature which is daunting. And in case you think of switching you will have to learn about the entire migration process and then migrate each and every file which is a very time consuming process.
3. Lack Of E-commerce Support
If you are an e-commerce market owner you might find it difficult to use the platform because it does not manage and host on e-commerce websites.
Final Thoughts
HubSpot CMS is a robust tool and is totally recommended if you are looking for a flexible and secure environment. Considering the cons as well, they are a definite solution to each of them as HubSpot has a team completely dedicated towards providing their clients the best services available. It is an all-in-one managing content tool with feasible solutions.