If you have invested or are considering investing in HubSpot then you must be aware that HubSpot is an intricate tool. Getting to understand every tool and its features is cumbersome as well as difficult if your team doesn’t have adequate knowledge of the software. Partner agencies can help speed up the process and help you generate leads and traffic.
What is HubSpot’s partner agency?
HubSpot offers a partner program. An agency that is solely based on inbound marketing methodology can apply for this program. Once HubSpot accepts them, they are given implementation exercises to increase their knowledge of sales and marketing. After clearing all the exams they are appointed as a HubSpot partner agency and are given direct managers appointed by HubSpot as well as various other tools to help them deal with clients to attain maximum customer satisfaction.
The main aim of these agencies is to resell the marketing software of HubSpot by recommending it to clients. Clients can continue to seek the help of the partner agency while and after purchasing the HubSpot marketing software. A HubSpot partner agency works on different levels. The level is decided based on two things:
- How much business do they bring to HubSpot
- The customer satisfaction level they attain from the customers they work or worked with.
On the basis of these two conditions there are few different tier level:
- Diamond
- Platinum
- Gold
- Silver
- New partner
The higher the rank of the partner agency the better service they provide as they have been successful in bringing in new clients to HubSpot and giving them what they were looking for.
What are the different types of HubSpot partner agencies?
Not all partner agencies work and specialize in the same area. There are various fields in which they work. The following are the types of HubSpot partner agencies:
- Sales partner agency: they mainly focus on leveraging sales for their clients. They work as sales consultants, and app consultants and also help to integrate the HubSpot platform for their client
- Marketing partner agency: initially, these agencies only helped their clients with the marketing hub of HubSpot but gradually they started offering expertise in the service hub and sales hub as well.
- Certified partner agency: they help the customer to maximize benefit from the platform overall.
To choose the right HubSpot partner agency, you can list out your concerns and look up different agencies that cater to your needs, and further interview them for solving any query you may have.
Why work with HubSpot partner agency?
The most obvious one is that they provide CRM support. As a certified agency, they have already attained the knowledge needed to strengthen the HubSpot platform for you so that you will be able to generate leads and capture traffic efficiently.
During the onboarding process, a HubSpot partner agency will assist you in setting up the account. This will enable you to use the platform more easily and provide you insights about tools that will save you time spent understanding the system.
Other than that, if you already own the platform and are familiar with the tools but still aren’t able to use them to their capacity, then the HubSpot partner agency will help you to figure out the problem. It will analyze your sales and reports to pinpoint the problem.