HubSpot has developed tools for creating sequences and automating workflows. With proper usage of these tools, marketers can initiate the process of building content and nurturing leads before handing it over to automation software.
Let’s distinguish between the two automation processes and how to utilize these tools to capture potential leads and convert them into closed deals.
Key Difference Between HubSpot Sequences And HubSpot Workflows
The critical difference is that HubSpot sequence is a sales tool whereas HubSpot workflow is a marketing tool.
You can access the HubSpot sequences through the sales hub of HubSpot. It is available in your personal inbox once you purchase either a professional or enterprise subscription.
The marketing hub contains workflow; you can purchase a professional or enterprise subscription to access it. We will now break down the workflow and sequences below in detail.
Unscrambling HubSpot Sequences
What is the HubSpot sequence?
You can create content with minimal effort since it is event-driven.
The automation process will manage the content after adding an event. Sequences create a series of connected pieces to share with the targeted audiences. Sequences ensure that you are always providing the right content to the hot leads at the right time so that they can finalize the purchase.
How To Use The HubSpot Sequence?
Firstly, with a view to use sequences you need to attach your e-mail to the recent leads you wish to goal. Then focused leads will receive mail at once from the sales rep’s mail.
Secondly, You can personalize the content to nurture leads. Finally, customize it in a way that tailors the content according to the hot leads in order to appeal them.
Features Of HubSpot Sequence
- Drag and drop interface: Applies automation sequences using different triggers which helps to create sequences easily.
- Enrollment automation: Upon interacting with the mail, the leads are removed from the list automatically.
- Optimal tool: It provides you with oversight at each step of your work making it easier to generate content and nurture or capture leads.
Now we will see the HubSpot Workflow in detail.
Unscrambling HubSpot Workflow
What Is HubSpot Workflow?
It is a way to set up and manage marketing campaigns. It also helps in tracking Metrics and reporting on the performance of these campaigns. Workflow is a series of linear events with a start and an end.
Features Of HubSpot Workflow
- Workflow is primarily used for email automation. The emails are sent through HubSpot to any email address.
- They can be postponed according to your schedules. You can set up workflows within flexible time frames. Upon sending the Email, you can set up a follow-up mail and automate sending it after a span of a few days.
- Workflow provides insights about the product which might be useful to convert lukewarm or cold leads into potential hot leads. The understanding provided is dynamic as it includes many pictures, videos, or any type of visual component needed.
Apart from the email automation workflow offers many more Metrics such as the open rate or what specific links have captured the traffic.
Summing Up
To summarise; HubSpot Workflows and Sequences are both very easy to use and improve the effectiveness of your business.
If you are still confused, we are happy to provide you with some additional information. Let’s get in touch.