When you think about Digital Marketing, you list out a few ways to do so and one of them will be publishing Content. But writing content and publishing it alone isn’t enough, your content must be SEO-friendly for it to rank during organic searches. According to the survey conducted by Impact Plus, 61% of marketers stated that SEO is their top priority in digital marketing.
In this guide, we will read about:
- What is SEO ( Search-Engine-Optimization)?
- Why is optimizing content important?
- The basic working of SEO
- Tips to rank your content in organic search.
What is SEO?
SEO is like the accessory of the content, which elevates the look of your entire content in general. Let’s look at the definition of SEO.
SEO stands for search engine optimization. It is the reason behind the visibility of your content in organic searches. As the result of brand visibility, more traffic is generated to your website and you have the opportunity to convert traffic to leads. More traffic means more leads, more leads means more revenue.
For instance, if you wish to know how to do a certain thing, the first thing you will do is turn to google and search it up. The most relevant things show up at the top and list goes down. The first 10 links have a really great Search Engine Optimized content, which is why they were ranked at the top.
Now, there are a lot of ways to rank your content such as title tags, keywords, internal linking and more. Apart from this your website designing and coding determine the ranking in the SERPS.
Why Is Optimizing Content Important?
1. Gain clients trust
When you are delivering customers what they are looking for, they will find your source helpful and keep coming back for further help. Customers know what they are looking for, if you don’t require that then your ranking will suffer. The satisfied the customers, the better SEO ranking.
For instance, If someone is looking for cheap car deals and your websites offer that, they will look into the website for details
2. Create Brand Visibility
Brand visibility can be achieved through engagement. Engagement is created when customers get what they want and engage themselves in to our site. When customers see that you have what they need, then they spur your engagement.
For example, If you are selling cosmetic products and use the right keywords then leads will notice it and check them out.
3. Generates Traffic
The better keywords you use the more traffic will be created. SEO increases your organic search ranking which in turn improves the traffic generation.
The Working Of SEO
There are three elements that drive SEO rankings-
- Keyword analysis
- Backlink built
- Content writing
1. Keyword Analysis
Keywords are terms or phrases people often write while searching for something particular. Your team needs to analyze which keywords are trending according to the topic before writing about it. Providing the answers to customers’ questions by specifically utilizing those keywords will increase your visibility. An SEO keyword’s effectiveness depends on how carefully it is researched and analyzed.
2. Backlinking
Backlinking refers to liking specific terms of your content to a high quality website. This is useful as it improves your sites credibility. For instance, if you are including stats and currents then you can link them to the source from where you got the data from. But while backlinking you need to plan it strategically, if you don’t then your content might be held plagiarized and further cause issues in SEO ranking.
3. Content development
Content could be written in various forms. The reason why they are provided is that the customers get an idea about your product. If you want your content to be better then it is necessary to use high-qualified keywords. You can publish content in the following way:
- blogs
- e-magazines
- newsletter
- Infographics
- Videos
You can use different CMS platforms to optimize your content even more so that there is good quality content.
How Does Google Rank Your Content?
Google algorithm ranks your content on two bases, that is Relevancy and authority. The goal of search engine is to provide relevant information which is what is displayed on the top. The algorithm uses two factors while delivering the most apt content.
- Relevancy between the search query and the content on a page. Search engines assess it by various factors like topic or keywords.
- Authority, which is measured by a website’s popularity on the Internet. Google assumes that the more popular a page or resource is, the more valuable its content is to readers.
And to analyze all this information they use complex equations called search algorithms. Now this search algorithm is something every writer must fixate on in their mind.
- Expertise
- Authoritativeness
- Trustworthiness
You can remember this using the abbreviation E-A-T. It isn’t guaranteed that these factors will directly put you up on a higher rank but it is a good SEO practice to follow them.
Tips To Improve SEO writing
- Write for humans not algorithm
- Use trending keywords
- Provide relevant backlinks
- Eliminate anything that slows down page speed
- Keep yourself updated with the google algorithm
Few Words..
When it comes to SEO, there are no shortcuts. When you go the extra mile, you’ll stand out from the crowd. Even though Google often makes changes to its algorithm, you need to focus on creating high-quality content, using relevant keywords, and building reputable backlink relationships. A major reason for the continuous updates to Google’s algorithms is to weed out those who try to “hoax the system”.