If you wish to implement a business strategy, a sketch of implementation isn’t enough. You need proper skills and knowledge to implement the strategy effectively. HubSpot Academy is one such platform that helps you to equip the right knowledge and skills to implement business strategies effectively. The courses are curated by HubSpot experts and are free of cost.
In this article we will read about the following:
- What is HubSpot Academy?
- Reputation of the HubSpot Academy
- Pros and cons of HubSpot Academy
- Benefits of HubSpot Academy
- Popular courses
- Newly launched courses
What Is HubSpot Academy?
HubSpot Academy was launched in the year 2012 by the HubSpot developers to help marketers execute their plans on the platform without facing difficulties. The online learning platform has abundant courses which help a business to move forward. For example, courses on inbound marketing, sales, service, and content management.
The courses are always up to date so that the marketers never miss out on the latest business trends. Furthermore, the courses are managed by leading experts in such a way that people understand the practicalities without difficulties in effectively implementing them in their strategies.
Reputation Of HubSpot Academy
Over 165,000 people have used and benefitted from the digital learning platform, thereby becoming one of the largest trustworthy platforms. The platform provides courses in various languages including English, French, German, Japanese, Portuguese, and Spanish. Consequently, there is no language barrier problem.
Furthermore, various universities have adopted the courses provided by HubSpot and thus has become HubSpot educational partners. For instance,
- Universidad Tecmilenio
- Ulster University
- Universidad Sergio Arboleda
- Howard University
- Louisiana State University
- New York University
- The University of New Hampshire
- Wayne State University
- Florida International University
- Morgan State University
Pros And Cons Of HubSpot Academy
Pros | Cons |
There are basic courses available, and there are quizzes and tests you can take to determine your level of learning. | Deep learning is required for time-consuming courses. |
You can resume your course from wherever you left off. | Each course covers a specific field, including inbound marketing, social marketing, SEO, content marketing, email marketing, and inbound sales. There is, however, room for more courses. |
Learning is hassle-free because each course is divided into short videos. | Only available in certain languages. It is possible for HubSpot to create courses in other languages as well. |
A team of highly qualified, experienced professionals, trainers, and tech leaders creates the courses. | Well-explained courses from a theoretical perspective. HubSpot can help make the courses more practical. |
Benefits Of The Certification Programs
1. Free Courses And Certification
HubSpot has paved its way into inbound marketing and so it makes sense that they publish their lessons on how to use the program effectively. As said earlier, HubSpot provides roughly 24 main courses to their users which are taught by experts at free cost. You get quality educational content and that too free of any additional charges! Sounds like a win-win situation to me
2. In-depth Lessons On Inbound Marketing
Rather than providing lengthy notes and figures, HubSpot academy uses videos to narrate and elaborate information. This is pretty convenient since you don’t have to sit for hours reading notes and can cover up through dynamic explanatory videos.
3. Daily Tests
Learning about the application alone won’t make you an expert in it, you can only understand how much familiar you are with the tool when you give practical tests. These tests not only help you jog up your memory but also rectify errors if any which in turn prevents you from making a mistake.
You can read more about HubSpot certifications HERE.
Popular Courses Offered By HubSpot Academy
There are approximately 25 courses available on the academy. They are categorized in mainly four categories. They are the following:
1. Marketing Courses
- Automation
- Content Marketing
- Email Marketing
- Inbound Marketing
- Lead Generation
- Reporting & Performance
- Search Engine Optimization
- Social Media
- Web Design
2. Sales Courses
- Contact Management
- Inbound Sales
- Sales Enablement
3. Customer Service Courses
- Contact Management
- Inbound Services
4. Content Management Courses
- Web Design, Development & Privacy
Newly Launched Courses Offered By HubSpot
It is necessary for marketers to be up to date with the latest business trends and HubSpot never fails to enlighten us with the ongoing business models. The team developing courses ensure that proper and accurate information is provided to their learners. Here are some courses that might grab your attention:
1. Delighting Customers with Content Marketing
5 videos, 35 min
2. Inbound Marketing Optimization
7 lessons 26 videos 8 quizzes 4 hours
3. LinkedIn Marketing for Business
3 lessons, 10 videos, 3 quizzes, 1:21 hours
4. Revenue Operations
9 lessons, 32 videos, 9 quizzes, 5:10 hours
In The End..
It would be helpful if you keep your business strategy updated based on the new transitions. Furthermore, you should also plan your goals and smart strategies to avoid any stumbling blocks. Staying up-to-date with the latest digital trends has become essential with the recent advancements in data-driven marketing and technology. In the end, keep using HubSpot Academy to yourself in check with the current updates.